My career was forged in the world of direct response, where every word, every element, and every dollar had to prove its return on investment. Guesswork was a luxury we couldn't afford. This discipline—of measuring everything and letting the customer's actions guide the strategy—became my touchstone. I had the privilege of learning it directly from the innovative pioneers of this discipline.

I was a strategic consultant on the architecture of Best Buy's landmark "Reward Zone" program and conceived loyalty initiatives for giants like Ford, British Airlines, Delta, Pharma, and General Mills. I learned that at its core, marketing isn't about campaigns; it's about building durable, profitable, and mutually beneficial relationships.

Today, the channels have changed, but the principles haven't. Digital implementation of these marketing truths make this effort easy, fast, and inexpensive. It's in the 'hands on the wheel,' Not the cost of the vehicle you pilot. Relationships are nurtured with every insightful white paper, every helpful email, and every clear, compelling webpage. My work now focuses on creating those essential assets.

I am a strategist who writes, an analyst who creates. An expert in forging and nurturing relationships between brands and their most valuable audiences, person by person.   

I'd love to work with you to solve your marketing challenges. Your customer audiences deserve that.